**Shopping Picks Up Pace in Rawalpindi as Eid Draws Closer**
*Rawalpindi, March 27, 2025* – With Eid-ul-Fitr just around the corner, the bustling markets of Rawalpindi are witnessing a significant surge in shopping activity. From traditional bazaars to modern shopping malls, residents are thronging markets to buy clothes, shoes, jewelry, and festive essentials, adding to the city’s vibrant pre-Eid hustle.
### **Markets Overflow with Shoppers**
The famous commercial hubs of Rawalpindi, including Raja Bazaar, Saddar, Commercial Market, and Moti Bazaar, are packed with eager shoppers. Shopkeepers have extended their business hours to accommodate the increasing footfall, with many stores remaining open late into the night.
“The rush has doubled compared to last week,” said Ahmed Khan, a shop owner in Raja Bazaar. “People are buying new clothes, shoes, and accessories for their families. The demand for embroidered and designer outfits is particularly high this year.”
Traditional & Modern Attire in High Demand**
Eid shopping in Rawalpindi is incomplete without traditional *shalwar kameez* and festive dresses. While men are opting for crisp *kurta pajamas* and stylish waistcoats, women are flocking to boutiques for intricately designed *lehengas*, *ghararas*, and *sarees*. Meanwhile, children’s sections are also buzzing with parents buying colorful outfits for the festive occasion.
“I have been saving for months to buy Eid clothes for my family,” said Fatima Hussain, a shopper at Saddar. “This year, I chose a mix of traditional and modern designs to keep up with the latest trends.”
### **Jewelry & Accessories See a Boom**
Gold and artificial jewelry stores are also experiencing a boom as shoppers look for the perfect accessories to complement their Eid outfits. From delicate bangles to statement necklaces, the demand for festive jewelry has spiked.
“Sales have increased by almost 40% in the last 10 days,” shared Ali Raza, a jewelry shop owner in Moti Bazaar. “People prefer lightweight gold sets and trendy artificial pieces that match their outfits.”
### **Shoe Stores & Perfume Shops Thrive**
Footwear shops are another hotspot, with families buying new shoes to complete their Eid looks. Brands offering formal and casual footwear are witnessing brisk sales, while local cobblers are also busy with last-minute orders.
Additionally, perfume shops are attracting customers looking for fresh fragrances for the festive season. Traditional *attars* and branded perfumes are flying off the shelves as shoppers prepare to greet guests during Eid celebrations.
### **Sweet Shops & Grocery Stores Prepare for Festive Rush**
As Eid approaches, sweet shops and bakeries are stocking up on *mithai* (sweets) such as *barfi*, *gulab jamun*, and *ras malai*. Many families are placing advance orders to avoid the last-minute rush.
Grocery stores are also seeing increased purchases of dry fruits, spices, and cooking essentials as households prepare for festive feasts.
### **Online Shopping Gaining Traction**
While physical markets remain the primary choice for Eid shopping, online platforms are also seeing a rise in orders. Many shoppers, especially the youth, prefer the convenience of home delivery for clothes, accessories, and gifts.
“I ordered my Eid outfit online this year to avoid the market crowds,” said university student Hassan Ali. “It’s quick, and I got good discounts too.”
### **Authorities Ensure Smooth Shopping Experience**
To manage the Eid shopping rush, local authorities have increased security and traffic management in busy market areas. Additional police personnel have been deployed to prevent pickpocketing and ensure a safe environment for shoppers.
### **Conclusion**
With Eid-ul-Fitr just days away, Rawalpindi’s markets are buzzing with excitement. From traditional attire to festive treats, shoppers are leaving no stone unturned to make this Eid memorable. As the city embraces the festive spirit, businesses are thriving, making this a joyous occasion for both buyers and sellers.